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How we did it
The whole Manan team were involved in the strategy, production and coverage of the events from start to finish, delivering a microsite, collateral and branding assets as well as creating a bespoke media plan for maximum momentum-building in both print and on social & digital media channels.
The tour was well-received by attendees and industry-leading publications alike. The truck went on to appear again at the 2018 Dental Technology Showcase.
