MediHoldings is a recent addition to the Manan client list and is a relationship that was born from their acquisition by Henry Schein in 2016. With Henry Schein Dental and Software of Excellence already being long-standing Manan clients, the decision to bring the company which includes MediEstates and MediCruit under the same PR umbrella made perfect sense.

How we did it

With over 20 years’ experience in the dental market and a number of unique traits, it hasn’t been too difficult to create compelling and informative news stories for MediHoldings’ group of companies. Since the inception of the relationship in 2016, we have produced editorial and social media support that has helped both MediEstates and MediCruit gain a firm footing in the dental press and increase their already positive profile in the market. Much of our content has focused on the experience and expertise of Medi’s directors, which, coupled with Henry Schein’s market reach, has generated many newsworthy articles and social media posts.

Working with Anne, Phil, Dean and Anna is fantastic as they are responsive, engaged and very well-informed about their market and the challenges faced by the profession at this time. We are extremely proud to be helping MediEstates and MediCruit establish themselves through both print and digital channels and look forward to a long-lasting and fruitful association with them.