The Straumann Digital Performance Roadshow roared its way around the UK in the summer of 2017 on a custom-designed juggernaut, visiting 7 locations in 10 days. The tour brought the whole dental team a first-hand insight into Straumann’s digital solutions workflow with live demonstrations of the equipment as well as live entertainment from rock band Rollercoaster.

How we did it

The whole Manan team were involved in the strategy, production and coverage of the events from start to finish, delivering a microsite, collateral and branding assets as well as creating a bespoke media plan for maximum momentum-building in both print and on social & digital media channels.

The tour was well-received by attendees and industry-leading publications alike. The truck went on to appear again at the 2018 Dental Technology Showcase.