NSK UK wanted to celebrate and empower dental hygienists to supercharge their wellbeing as well as their careers using the Japanese lifestyle concept Ikigai. We set about designing the branding which leant itself to a landing page, social media imagery, event collateral and print advertising campaigns.

How we did it

We organised a successful exclusive launch event which gave hygienists and therapists a taster of the NSK Ikigai Oral Hygiene Programme, complete with promotional materials such as banners, water bottles, lanyards, post-it notes and notepads.  We also generated widespread social media engagement, a prosperous Google Ads campaign, eye-catching print ads and crucially, course bookings!